This project explores the issues within the food industry surrounding food allergies and intolerances.
I decided to create a set of allergen icons as there is no universal symbol to indicate allergens as of yet. I wanted to keep them very simple so that you could easily decipher the allergen by the picture as well as using a traffic light system to symbolise what was dangerous and safe. After lots of feedback I decided to add the name to the icon which would help people make out the illustration.
The icons would be released by the Food Standard Agency in partnership with The Amy May Trust and would be shown on Deliveroo. I created a new user experience for both the restaurant and user side incorporating the icons and new allergen information. As well as this I created some branding materials for all three companies to use.
