For this live project we were working with gliff.ai, who specialise in Artificial Intelligence productivity tools for the biomedical, environmental or industrial industries, their first product to be released for the medical industry. We were tasked with creating a new brand identity as well as designing an interface for their new AI software.
I wanted to keep the brand very human orientated and focus on the positives which gliff.ai products could help human beings to achieve. I think that it was important to move away from a very scientific background to emotionally resonate with customers. I decided on green and yellow branding to distinguish themselves from their competitors and I created animated unlocking padlock logo that seamlessly became a G.
For the interface I designed a super simple and sleek concept so that any user could navigate themselves round the interface with ease.
