This brief was set by gliff.ai, a new enterprise that creates high-quality and easy-to-use productivity tools for artificially intelligent imaging. Gliff.ai has an ambitious business agenda and diverse range of stakeholders to satisfy who include end users, software developers and investors.The aim was to re-create their brand, visual identity and overall communication so that these reflect the company’s values and services as well as explore the related UI/UX design forits software products. I worked on the branding part, creating a new logo, a new website prototype and someapplication examples. Additionally, I explored part of their Data Annotation Interface to developsome early stages and a demo of its features.
