As a response for this brief, I designed the re-brand of the logo and the visual identity, making it fresher and more attractive to potential audiences. In addition, in order to attract more people into the organization I created a series of marketing approaches such as posters, social media posts, newspapers ads. After that, I improved the UI/UX of the gliff.ai website, making it more interesting and emotional through the used of bold colors and impactful images and messages. I used a combination palette between black & white and a bright blue. I also improved the interfaces UX/UI of the organization through the improvements of the colors, the tools, the workflow as well as the improvement of some difficulties required by the business (data annotation images, help windows etc…).
