Challenge:
The challenge of this brief was to create a new visual identity and software interface for the digital company Gliff.ai. Gliff.ai focuses on creating products using Artificial intelligence (AI) for image analysis in healthcare and life science. Their main audiences included: day-to-day users, open-source coders, investors, and pharmaceuticals.
Response:
I created a bold, new visual identity for Gliff.ai including a logo, business cards website, software interface, posters, leaflets, and brand guidelines. The logo design focused on the collaboration of the audiences with each coloured dot representing one of the four main target audiences. This colour key can be expanded to other areas of the brand to speak directly to each target audience and is prominently used in the marketing of the brand. The software design consisted of a rebrand of the Data Annotation and Data Curation Interfaces. The interface contained a tools workspace and an image workspace which worked cooperatively to annotate and organise images.
