The brief for this project was to explore the area of design for advocacy and influencing people’s behaviour. We had to design for a referendum happening in the UK, me and my partner were chosen to design for the yes campaign for “Should we allow medical record sharing”. We created a campaign ‘Data Together’ which highlighted the importance of sharing your medical data with the health care industry, specifically the NHS. The campaign consisted of Posters which responded to AR and spoke about the benefits of medical record sharing, a Web App which gave information about the campaign, a Data Donor card which allowed people to agree to sharing their data and cookies on websites which would appear blurred and unclear, similarly to what doctors, surgeons and scientists see when they do not have accurate data.
