For this brief, we had to create a boundary object to communicate an idea derived from a given location to a specific audience. The location I was given was South Shields, and the boundary object which my project focused on was Food Banks. After researching I found South Shields has high child poverty rate, this was something that could be avoided. So, I created a food bank which would run as a brand extension under Asda called ‘Change A Life’. The Food Bank would run the same way as paid orders, the family in need would input their details upon registering giving them personalised options, they would have a choice of food packages and it would be delivered by the Asda vans in the same packaging as well as offering click and collect. The public can donate in store or online as there would be a ‘Change A Life ‘cart which would allow you to add products specifically for this service.
