This briefs aim was to explore the themes of self, identity and communication under the critical lens of ‘Boundary Objects’, a sociological theory. With the challenge of producing a design artefact that would as a boundary object, between myself and my partner (in this case Shannon), and utilise our common language/understanding to communicate said design artefact.
Me and Shannon found our common understanding in the experience of drinking craft beer at a local pub or brewery. From this we created ‘CRAFTED’, a standard 52-pack of beerthemed cards. The front side of the card supports traditional card game play, which is a common experience to play while drinking. The suits are altered to be beer ingredients to tie into the beer experience notion we created the concept with. The reverse side of the card displays a range of 52 craft beers, encouraging users to test their tastebuds using a nudge theory tactic of offering a discount to support this intended use. The user can also record their experiences on the card so they can then always remember their new favourites, while also specifically encouraging supporting local independent venues. The pack is bought in a tin beer can case from any participating venue and once bought gives a discount card inside.
