In a progressively competitive environment, charity organisations use social media and online platforms to generate funds and find potential investors. Better yet, what makes an online campaign effective, and how can organisations evaluate their impact? A visual campaign was developed in collaboration with an animal charity organisation in Moscow, in an attempt to answer these questions. In addition, this project considers and elaborates on the political situation in Russia, which has a direct impact on non-profit organisations and charity work. The project assets consist of an animation, social media assets as well as merchandise and print work, which gives the charity organisation an opportunity to build a stronger connection with their audience.
