The aim of the project was to create a social platform for personal trainers, which enables them to find clients online and make their work easier. The main question to solve was to come up with a new concept, because the competition between fitness platforms is huge.
Referring to research I found out that personal trainers would be interested in the platform which connects fitness and social media. Furthermore, the dream of the majority of personal trainers is to have their own gym, where they can make sessions and employ other personal trainers. I decided to create a platform where every trainer gets a virtual gym. The platform works like social media, a personal trainer has his profile, where he can share content, he follows and is followed by other personal trainers or gym enthusiasts. Profiles are spaces where personal trainers can inspire, promote themselves, support and motivate. Gym enthusiasts can share their results and inspire and motivate others. It’s a sports platform and only sport and nutrition content is allowed. Virtual gyms work on the similar model as a real gym. Personal trainer creates the content and implements his own strategy. Gym enthusiasts visit the gyms and pay subscriptions, which work as an entry fee to the gym. They can pay for using the machines (generic workouts) or they can pay for individual workouts with a personal trainer. Every trainer creates his own gym community, where the members of the gym can share their results, motivate others, support and ask. In addition the platform offers detailed statistics of individual clients and offers intuitive video editing tool built in.
