In this brief, we were asked to create a campaign for a new UK referendum on the topic of designer babies. Our challenge was to influence and persuade members of the public who are in the ‘undecided’ group. In this brief, I collaborated with Laureta Ajemba to create a campaign against the legalisation of designer babies. The aim of this brief was to explore areas of design which can be used to persuade and influence public behaviour.
Our campaign ‘Babies not Commodities’ in centred on the idea that legalising designer babies will not save lives, it will commercialise them. The power to manipulate life and choose babies features will mutate human life into a product which is bought and sold. The main element to our campaign is a display which is placed in main city centres around the UK. The display uses glass casing (similar to the casing used in jewellery shops) in the shape of incubators which contain realistic baby dolls wearing price tags. Our display creates a powerful illusion of a future reality of a designer babies shopping experience. Other elements to our campaign include price tags, posters and a website. The campaign price tags are available to take from the display and keep or wear them in support of our campaign.
