This project aims to contribute efforts to diversify hiking and outdoor recreational tourism through communication design. Specifically making the Lake District more accessible and engaging to young adults of ethnic minorities and strengthen relationships with nature within this generation.
Venturers is a service/product providing young adults from diverse ethnicities the means to enjoy the outdoors in a festival framed setting. The scheme organises weekend trips to National Parks and Areas of Outstanding Beauty in the UK. Designed to alleviate barriers preventing diverse ethnicities from accessing the countryside. A map containing more considerate information specifically with marginalised ethnic groups in mind points out suitable places to pray and food establishments which offer halal meals. The app allows for users to book weekend ventures, activities transport and more. In additional to supportive features like the emergency button and location log.
