Challenge:
The aim of this brief was to create a boundary object based on a location. Each group was assigned a specific area of Newcastle, the research aspect of the project was collaborative however the outcome had to be done independently. The focus was to communicate the identity of the place to a target audience, that was assigned to each group member.
Response:
As a group, we decided to focus on creating a festival event in Stilwell park, which incorporated activities for different demographics. My target audience was children ages 8-12, hence I focused on developing a poster design for the festival that would not only communicate the nature of the event but would also be engaging and interesting to a young audience. The result is an eye-catching poster, that incorporates the logo of the event and brand colours.
