Brief: There will be a new referendum taking place in the UK on the topic of Sex Work. Although not constitutionally binding, the result of the referendum will influence whether it will be tabled to parliament. You are part of the design team for the side campaigning Against Sex Work. Your task is to promote a social message to a group of citizens that we term as the ‘undecided’ in order to persuade (or manipulate) them to vote for this motion.
Response: With this brief we wanted to create something that would noticeable and grab one’s attention. We decided to link sex work to sex trafficking and ultimately simplified it by combining it to traffic signs and lights. We didn’t want to create something that was seen before, but also something that would fail to help undecided decide.
