Newcastle’s Phase 3 Drug Trials facility was struggling to attract patients to help test new potential medicines and cures for common, chronic conditions. At the time they had no means of outreach other than word of mouth.

As they had virtually no marketing budget and anything produced would have to adhere to strict NHS guidelines, I started by creating a simple website and collateral designed to raise awareness and educate potential volunteers about this worthy cause, and how it could help their own lives.