I decided to tackle the plastic pollution created by the cosmetics industry, as it is one of the largest industries in the world with around 50% of plastic production solely created for packaging, and approximately 8 million tonnes of plastic waste enters the oceans every year, harming marine life.
ORIGIN is a sustainable, refillable, and eco-friendly luxury beauty brand, focusing on the aspect of “blue beauty”. The name refers to the sustainability of the ingredients and materials used and the origins of where they come from. The packaging was designed to be refillable, to create a circular economy and become zero-waste, with the blue foil adding luxury and symbolising the ocean, the main aspect of “blue beauty”. The branding was designed to be minimal and classy, to elevate the brand into the luxury tier, whilst keeping the focus on the packaging.
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Designed by:
Zoe Dodds
