The Challenge:
The aim of this brief was to gain insight and experience as to how design is developed with regard to digital innovation. In further exploring digital innovation, I selected Gymshark for this brief. The main challenge set out by Gymshark was to design a content creation platform specifically for personal trainers. A platform that would support personal trainers, one that provides them with the tools they required to create workout content and build a community filled with others who shared the same passion and interest. Through their community, trainers can identify existing and new clients more readily.
Response:
In response to this brief I developed a new personal trainer app platform for Gymshark called ‘Hustler’. An app aimed at personal trainers who want to create content on the go, with easy to use editing software that is integrated within the app. The app also includes analytics and a community element, so that personal trainers can view their performance and gain insights from their followers as to how they can improve.
