Fashion Sustainability covers huge areas of debate, from ‘greenwashing, to charity ‘swap-shops’, all of which are commonly marketed through social media ‘Influencers’.
Branded as a ‘PR’ event, where influences would promote fashion ‘faux pas’. This campaign has both digital and printed touchpoints to engage with loyal followers of fashion. This project focuses on how influencers can widely address audiences’ views on ‘Greenwashing’ to make them more likely to spot devices of clever fashion merchandising in the future.
Insta Poster AR Video
Insta Swipe Video
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Designed by:
Beth Peek
