A speculative design fiction project set in 2025 amongst a new virus outbreak and a battle for against governments introducing privacy-invasive technology in their efforts to suppress it.

For this project I created a campaign which aimed to raise awareness for effective Covid-25 prevention measures, but not at the cost of privacy invasion. The Covid 25 Freedom campaign consisted of an out-of-home campaign, a social media campaign, an informative website, a Print Campaign, and a collaboration with well known brands with history of tackling social issues.