LIFEFUND UK

This group project challenged us to promote a new social message regarding the topic of Universal Basic Income in order to persuade an undecided population to vote in favour.

We imagined the topic of Universal Basic Income as a brand identity, re-expressing it as ‘Life Fund’ — with the aim to make it more relatable no matter your profession. Life Fund is centred around a public awareness campaign, featuring a series of posters, a website, a targeted social media campaign and a printed postal flyer. The campaign imagines what you could do with a universal basic income using the motif of the pound coin to show what could be achieved if your life was funded.