P3 – LAUREN CRITCHLEY

Working with the P3 Clinic in Newcastle we were tasked with the challenge to help improve their current service and marketing materials. As an NHS organisation the clinic must adhere to the services overall brand guidelines but still welcomed innovative ideas.

I began the brief by analysing the clinics current service flow and user touchpoints. This highlighted potential areas for improvement throughout the service, resulting in suggestions for smaller interventions across the user journey. These included recruitment material, welcome packs, informational material and a concise overall brand across the clinics communications.